This season, VEA™ will join in the holiday spirit with a sense of style and a commitment to a better environment, launching its line of designer bags and accessories made from upcycled tires(!) at CinemaCity in Beirut Souks on November 8, 2014. The launch event, held in cooperation with Solidere, will enjoy live TV coverage and feature leading journalist and environment advocate Paula Yacoubian, introducing the collection of bags and fashion accessories dedicated to professional businesswomen and inspired by her style: Paula by VEA™.
VEA™ collects old tires' inner rubber tubes (chambres à air) from bicycles, cars and trucks, and converts them into elegant creations sketched exclusively for VEA™ by professional designers. Upcycling consists of finding a new form or purpose for old products and materials to create something useful and pleasing to the eyes. The material is treated scientifically and handcrafted by skilled tailors who incorporate natural fabrics and high-quality buckles, buttons, zippers and other finishing touches in their production. The result is a beautiful, sturdy and environmentally-responsible product that stands the test of time. Each item is unique and carries its own story because its rubber has been subjected to road heat and pressure, creating different patterns, thicknesses, and features in the material.
Profits will be dedicated to families of army martyrs, forestation, and Lebanese Autism Society.