With the aim of raising breast cancer awareness, local NGO “One Wig Stand” in collaboration with “L’Oréal Professionnel” organized a special hair donation campaign titled “Make the Cut” at City Centre Beirut on Sunday the 19th of October, 2014. The event aims to provide free hairstyles in exchange for hair donations of 20 centimeters in support of women diagnosed with breast cancer.
The event brought together some of the most important L’Oréal hair experts from 12 different Hair Salons, among them Pace e Luce, Juliano Asmar, Jackyo, Bare’, and Georges Nakhle, who succeeded in attracting large crowds of people willing to donate their hair. In only one day at City Centre Beirut, the NGO was able to collect 530 donations, a figure that would have normally taken them an entire year to achieve. Amidst a joyful and exciting atmosphere at City Centre Beirut, women of all ages headed to the designated pink platform in order to donate their hair in support of women who are not only diagnosed with breast cancer, but who are also in need of support to boost their self-confidence.