Fluid Lip Color with Lipstick Potent Effect

Monday, November 23, 2015
Fluid Lip Color with Lipstick Potent Effect
Fluid Lip Color with Lipstick Potent Effect

Finally, a lip color that does it all – NEW Pure Color Envy Liquid Lip Potion: the latest in lip innovation from Estée Lauder. A luxuriously lightweight formula that drenches lips with the rich color intensity of a lipstick, the slip of a gloss, and the plush comfort of a lip balm for lips that are undeniably sultry. Infused with nourishing oils – lips feel luxuriously soft, smooth, and supple. Enjoy depth, dimension, and definition all in one stroke.


  • Featuring long-wearing properties that maintain color richness and wear for up to 8 hours, lips remain soft throughout the entire day. The unique formula is infused with the intoxicating scent of red currant, mandarin orange and apple blossom for an added hint of sophistication.
  • Estée Lauder’s Advanced True Vision Technology contains ‘Concentrated Liquid’ structural pigments that create rich color, definition and volume.  A unique Time Release Encapsulated Moisture Complex with Hyaluronic Acid boosts lips’ ability to attract, capture, and seal-in continuous hydration.
  • Application has never been so precise. The new, slanted and curved tip applicator designed to glide effortlessly – with expert precision to define and volumize the silhouette of your lips, leaving full, even coverage in one stroke.
  • For a more impactful pout, turn over the applicator and get more Lip Potion from the reservoir, which holds extra color for those not so innocent moments.  
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