Applying makeup is a very important part of many women’s daily routine. Here in this region especially, applying kohl is a strong Arabic tradition that goes back to Ancient Arabs, and remains an important part of women’s make-up regime. However, removing stubborn eye makeup can irritate the skin, especially since some kohls and mascaras can require incessant rubbing to get it off due to oil or fat based ingredients that repel water.
NIVEA has the solution with its NIVEA Face Care Double Effect Eye Make-Up Remover that eliminates even the most resilient waterproof mascara with a gentle swipe while protecting the eye-area at the same time.
Suitable for all skin types, the NIVEA Double Effect Eye Make-Up Remover is also suitable for contact lens wearers. The oil phase, particularly extracted from sunflowers, effectively removes even waterproof mascara and eye-make-up, while the aqueous phase protects and cares for the eye lashes with its caring formula, without leaving an oily residue.
With an objective to unleash the secrets of Arabian beauty, NIVEA Face Care has partnered with Emirati make-up and skin care expert Asma Lootah. As part of the campaign, Asma will help women learn the right cleansing and make-up techniques and reveal the secrets behind cleansed radiant skin. These are revealed in videos exclusively available on Nivea Middle East’s website.