Kitchen Yard A Multicultural Melting pot

Monday, December 07, 2015
Interview with Mr. Shadi Ayoub - Operations Manager
Kitchen Yard: A Multicultural Melting pot
1. What is the identity of the new restaurant and what characterizes the space both indoors and outdoors?

Kitchen Yard is a two word concept reflecting the most essential parts of any F&B entity: Kitchen, which has to show the real taste of every selected dish, from the authenticity of the chosen items, to the quality/cleanliness of the dish; yet as for Yard, it reflects the back to basics menu items with a proper reflection of the taste. We are a mix of culture initiating a democratic service style restaurant, accommodating up to 80 seats indoors and another 80 outdoors.  

2. What will the new concept of Kitchen Yard restaurant add to the social lifestyle in Lebanon?

We believe that the freshness of the products and the proper cooking skills combined with the exceptional atmosphere and urban-chic style concept will surely reflect this uniqueness, especially since the target market nowadays is well exposed and has already experienced many cultures, whether locally or during travels. So the competition towards convincing our guests regarding the originality is becoming harder by the day. The only image we wish to transmit is to enjoy the details of the whole experience and let your taste buds carry you to the origin of every dish.

3. Can you elaborate on the restaurant’s different cultures? What inspired such a concept?

Wishing to succeed in a cosmopolitan region (Lebanon & the GCC) will surely demand the presence of different cultures. In order to be able to attract such an audience, we were inspired to create a mix of culture and merge between urban style and chic elements to reflect a cozy and warm feeling… taking the guest back to the yard and kitchen where emotional feelings are stable and manage to set a proper state of mind.

4. How can the elements, on which the concept of the restaurant was built, enhance the social life between the customers gathering for lunch or dinner?

It is only based on the state of mind and emotional feeling you give to the guest that will create of his/her experience a memorable one. Many operators try to seek expensive beauty, yet this is not the main element guests nowadays are looking for. We believe in a whole balanced experience to create the right difference between one concept and another and create this social bonding for its guests.

5. What is the specialty of Kitchen Yard? Why will customers choose it between a large number of competitor restaurants in Beirut?

As stated previously, the competition is becoming harder by the day, and we are not only competing in the same market, but we are also trying to compete with the guest’s perception or reflection to other concepts he/she has experienced during his/her travels. Since Our USPs (Unique Selling Proposition) cover all the categories of the menu (food and drinks) in terms of authenticity (as our item selection reflects the basics of the casual dining culinary art) and due to the new urban-chic style we used in our design while working on all the details of the concept and brand elements, we believe that this will play the major role in the guest choice on where to dine. Not to forget that the democratic service will affect the brand and create the so-called brand awareness.  

6. What will define the success of Kitchen Yard? How will you guarantee its continuity?

Consistency, new design perception, generosity, guest relations, follow-up, and proper F&B service will surely guarantee its continuity.  

7. Are there certain values Kitchen Yard tends to promote through its design, décor, and architecture?

We would say the proper brand elements and design will reflect the social environment we are trying to create between our guests. A common solid perception is the value we are looking for.

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