Under the auspices of His Excellency the Minister of Telecommunications Boutros Harb, Alfa, managed by Orascom Telecom, partnered with Kunhadi for the third time to launch a campaign entitled “There’s No Network Underground” to raise awareness on road safety and the risks of texting while driving.
The campaign was launched during a press conference at the Press Club in Furn el Chebbak, in the presence of the representative of ISF General Director Major General Ibrahim Basbous, the head of the Division of Public Relations Lieutenant Colonel Joseph Moussallem. This is in addition to the representative of army commander General Jean Kahwaji, Brigadier General George Rizk, Alfa CEO and Chairman Marwan Hayek, Kunhadi President Fadi Gebran, and a number of representatives from civil society and the media.
In his speech, Kunhadi President Fadi Gebran thanked Minister of Telecommunications Boutros Harb for his patronage and Alfa for being the first and only sponsor that contributes to Kunhadi’s campaigns aiming to raise the Lebanese people’s awareness about the risks of cellphone use when driving. He also thanked the Press Club for hosting this conference and M&C Saatchi. He said, “I am positive that the Lebanese will receive this message without resorting to cellphones.”
Gebran then compared the number of traffic accidents according to ISF statistics for the June 22, 2015 – June 25, 2015 period (i.e. two months after the Traffic Law was implemented), with the same period in 2014. This showed “a drop in the number of collisions (by 72%) and casualties (by 40%), while those percentages dropped to 42% and 24% respectively between 2014 and 2015.” He pointed out, “This indicates that the implementation of the traffic law and the citizens’ abidance by it led to the decrease in the number of road traffic victims,” noting that the item of the law that was mostly applied then was for speeding.
Gebran then listed a few recommendations for preventing most dangerous and fatal accidents: driving below the speed limit, avoiding driving under the influence of alcohol, wearing a helmet for motorcyclists, avoiding driving when tired, wearing a seat belt, and avoiding cellphone use while driving.
He pointed out that the cost of traffic accidents in Lebanon exceeds $ 2.5 billion annually, representing 5% of GDP.