Elizabeth Arden Prevage City Smart Launch

Thursday, November 03, 2016
Elizabeth Arden Prevage City Smart Launch
Elizabeth Arden Prevage City Smart Launch

For the launch of PREVAGE® City Smart, the latest addition to the PREVAGE® range by Elizabeth Arden, the brand unveiled the new product during an exclusive press event, hosted by Shereen Mitwalli.


Guests attended a morning breakfast and presentation, in a refreshing setting by the sea and surrounded by greenery, and were invited to discover PREVAGE® City Smart, which offers a revolution in skin protection and anti-aging solutions. The attendees were introduced to the new skincare serum by Sebastian Clifton-Welker, Director of Public Relations International, who presented PREVAGE® City Smart as a first-of-its-kind invisible skin shield, which combines pollution and UV protection with a DNA Enzyme ComplexTM to strengthen skin.


Shereen Mitwalli embodies the dynamic Elizabeth Arden woman who celebrates life, with her charismatic persona and active lifestyle. She brought all guests attention to aggressive environmental factors, as well as the urban dust study, highlighting the importance of anti-pollution skincare, and how to #OutSmartTheCity. Shereen recalled the triple action protection technology of PREVAGE® City Smart which delivers younger, healthier, more resilient looking skin in three phases: Protect, Prevent & Strengthen.


#OutSmartTheCity  #CitySmart  #Prevage