adidas Originals Gathering

Tuesday, May 30, 2017
adidas Originals Welcomes Summer with Downtown Sunset Gathering
adidas Originals Gathering
adidas Originals Gathering
adidas Originals Gathering

In line with its commitment to offer its customers an inspiring shopping experience through innovative store concepts, adidas Originals revamped its Beirut’s Downtown branch.


Reflecting the brand’s customer-centric values and pioneer standards, the renovated branch located in Saad Zaghloul street was re-launched in a summery  event that celebrated the new look in the presence of media and public figures, as well as an elite of loyal clients.


Designed as an interactive space that entices the customer to engage more with the brand, the new store is nothing like “déjà-vu.” Welcoming clients with a large entrance space, it proposes a hip retail journey that embraces the sleek modern style in every detail. Frames, cages, 2D wallpaper, shelves, and neon lights are combined to highlight the store’s collection in a unique way, creating an experience that embodies industrial minimalism while focusing on the products. The mood is completed with timeless pieces of furniture, social seating areas equipped with charging stations, as well as scattered props, design elements, and plants that add movement and life to the store.


With summer around the corner, the revamped Downtown branch was re-launched with a sunset event that exuded freshness in every way. Around drinks, ice cream, fresh lemonade, delicious catering, and live music, invitees enjoyed an early peek at the refurbished space alongside the chance of customizing their own adidas Originals.


“adidas was always determined to be the best and revamping the Beirut Downtown’s branch is one more initiative that proves it. Because we want to continuously exceed our customers’ expectations, we make sure to be at the forefront of trends and innovation in an ever-changing urban landscape,”said Zeina Abou Labban, General Manager, adidas Emerging Markets LLC Levant Region.  “By creating and celebrating spaces that engage customers is adidas’ way to prioritize their needs and demands and cater for successful long-term relationships with its clientele.”


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