The Snorting Chocolate Trend

Saturday, July 08, 2017
How dangerous is this latest fad?
The Snorting Chocolate Trend

Please don’t try this at home! 


Just when you thought you have seen it all, a story like this hits the news waves and makes us wonder: WTF?


Snortable cacao powders are now a thing… well, they have been a “thing” for some time throughout Europe and have now hit the U.S.


A Florida-based group is producing a new product called Coco Loko. According to the company’s website, it offers a special energy blend and is marketed as infused raw cacao snuff. It is also touted as a stimulant that delivers an endorphin and serotonin rush.


This new product is said to provide euphoric energy and a calm focus (sounds too good to be true), and BTW, it hasn’t been regulated by the U.S. FDA yet either. One thing is for sure: the topic has the medical community buzzing with concern.





The company says the product is marketed to consumers 18 and over; but who’s to say young kids and teens won’t get their hands on it? Till now, there aren’t any official complaints or illnesses reported in the U.S.


Doctors claim this product has the same risk factors as other energy supplements: insomnia, increased blood pressure, and an increased heart rate, just to name a few. The problem is… risk factors are magnified because it is absorbed through inhalation.  Your lungs are not meant to inhale such substances, natural or not.


The scary part of it all is the scanty explanation of its ingredients… a little bit of guarana, a little bit of taurine…. with approximately 90% of its composition being raw cacao.


Parents are voicing their concerns because they feel many teenagers will see this product as “natural” and assume it is perfectly safe for snorting. Bottom line? Our lungs are not meant to inhale such things. Sticking to chocolate milk and hot cacao is the best way to go in order to remain safe and healthy! It will be interesting to see what the U.S. FDA has to say about these products in the near future.




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