A Year on the Q30: The Car that Tipped the Scales

WHEELZ'N MOTION
Friday, August 04, 2017
A YEAR ON THE Q30: THE CAR THAT TIPPED THE SCALES
A Year on the Q30: The Car that Tipped the Scales

It has been exactly one year since INFINITI Middle East and Rasamny-Younis Motor Company (RYMCO) took the covers off the All-New INFINITI Q30 at an exclusive event in Beirut. INFINITI’s first entry into the fast-growing premium compact segment marked a stunning success in the Lebanese market. The Q30 played an important role in continuing to drive the growth of the brand here and in the region.

 

 

Engineered to rigorous standards to deliver a driving experience that is unmistakably INFINITI, the Q30 demonstrated its game changer capabilities, with around 300 units sold since its introduction in the Lebanese market. This achievement comes as a result of the solid partnership between RYMCO, the authorized distributor of INFINITI in Lebanon, and INFINITI Middle East.

 

“Attributed to the expansion of the INFINITI’s lineup, the Q30 targets a completely new segment that was needed for the brand and for RYMCO in the Lebanese market. This car accelerated the company's strategy to become one of the leading dealers of premium cars in Lebanon,” said Zeina Bishara, INFINITI Sales Manager.

 

The Q30 took INFINITI’s signature design cues and evolved them into new dynamic shapes. The double-arch grille with 3D mesh, for example, has grown from the Q50, with a more fluid movement into the headlamps. The dramatic curves and turbulent lines flow up the bonnet, over the fenders and across the body line into the strong shoulder of the car.

 

INFINITI Q30 1.6L and the 2.0L, as well as the 2.0L AWD, remain available at all RYMCO/INFINITI showrooms across Lebanon.

 

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